Analytics And Intelligent Systems

NUS ISS AIS Practice Group

Analyzing the Effectiveness of Customer Retention Strategies with Existing Customers in Banking Industry — June 3, 2017

Analyzing the Effectiveness of Customer Retention Strategies with Existing Customers in Banking Industry

The rationale of this study is to find out the effectiveness of customer retention strategies from the perspective of the existing customers of a bank in Dehradun(India). The study indicated age, gender and income of existing customers are statistically insignificant in customer retention, and education background is statistically significant.

From the Factor Analysis, the existing customer retention strategies can be factorized in to three principal components: value added services, convenience and business development. The multiple regression analysis indicated the effectiveness of retention strategies is dependent on the three customer retention strategies’ factors derived from factor analysis.

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Team members:
Low Kang Jiang | Narasimhan Balasubramanian | Nie Bixuan | Tan Hui Keng | Qin Si
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Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets —

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

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Journal Summary for Customer Relationship Management (EB5203) Assignment by Min, Sungwook, et al. The Journal modeled Acquisition and Retention Costs in the Telecommunication industry based on 3 factors: market leader, number of competing firms, and market penetration.

Team Members: Lynette Seow Hui Xin, Meng Yang, Raghavendra Shanthappa, Stella Ellyanti

A Hybrid Segmentation Approach for Customer Value —
Modeling Partial Customer Churn: On the Value of First Product-category Purchase Sequences —