This study aims to develop an improved customer churn prediction technique, as high customer churn rates have caused an increase in the cost of customer acquisition. This technique will be developed through identifying the most suitable rule extraction algorithm to extract practical rules from hidden patterns in the telecommunications sector.

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Submitted by:
Arun Kumar Balasubramanian
Devi Vijayakumar
Sunil Prakash
Gaelan Gu
Sambit Kumar Panigrahi

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