Journal Summarization for Customer Relationship Management (EB5203) Assignment

In this study, a conceptual framework is postulated to mathematically evaluate and ascertain the hypothesised relationship that perceived value and interactivity has with customer dissatisfaction issues. Then, the relationship between customer satisfaction issues and loyalty and customer acquisition, will be tested to enhance customer satisfaction and loyalty.

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Team Members:-

Prashant Jain, Praveen Tiwari, Kavya AK, Praman Shukla