The objective of the study is to predict the lifetime value of a customer with the customer database to quantify the customer’s worth to an organisation and come up with an appropriate CRM strategy to either retain the customer or invest on new customers.

Journal 1

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-Submitted By
Abhinaya M [A0163311W],
Allen Geoffrey Raj [A0163398R],
Aravind Somasundaram [A0163301X],
Preethi Jennifer [A0163190L],
Ram Nagarajan [A0163247E]