Analytics And Intelligent Systems

NUS ISS AIS Practice Group

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets — June 3, 2017

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

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Journal Summary for Customer Relationship Management (EB5203) Assignment by Min, Sungwook, et al. The Journal modeled Acquisition and Retention Costs in the Telecommunication industry based on 3 factors: market leader, number of competing firms, and market penetration.

Team Members: Lynette Seow Hui Xin, Meng Yang, Raghavendra Shanthappa, Stella Ellyanti

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