The objective of the study is to predict the lifetime value of a customer with the customer database to quantify the customer’s worth to an organisation and come up with an appropriate CRM strategy to either retain the customer or invest on new customers.
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Abhinaya M [A0163311W],
Allen Geoffrey Raj [A0163398R],
Aravind Somasundaram [A0163301X],
Preethi Jennifer [A0163190L],
Ram Nagarajan [A0163247E]