Analytics And Intelligent Systems

NUS ISS AIS Practice Group

LINEAR MODELLING AND OPTIMIZATION TO EVALUATE CUSTOMER SATISFACTION AND LOYALTY — June 5, 2017

LINEAR MODELLING AND OPTIMIZATION TO EVALUATE CUSTOMER SATISFACTION AND LOYALTY

Journal Summarization for Customer Relationship Management (EB5203) Assignment

In this study, a conceptual framework is postulated to mathematically evaluate and ascertain the hypothesised relationship that perceived value and interactivity has with customer dissatisfaction issues. Then, the relationship between customer satisfaction issues and loyalty and customer acquisition, will be tested to enhance customer satisfaction and loyalty.

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Team Members:-

Prashant Jain, Praveen Tiwari, Kavya AK, Praman Shukla

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Do Loyalty Programs Really Enhance Behavioural Loyalty? — November 11, 2016

Do Loyalty Programs Really Enhance Behavioural Loyalty?

As part of the Customer Relationship Management elective, our team has come up with a one-page summary of the paper published by Leenheer, J., van Heerde, H.J., Bijmolt, T.H.A., and Smidts, A. (2007)  titled “Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members.”.

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Team Members: Chua Jialing Vivien, Liang Jialiang, Prateek Nagaria, Supriyaa